At our agency, we have worked with many clients and have found that implementing some quick and easy wins can make a significant impact on a website's search engine rankings. These are the quick SEO wins that have provided the best results for our clients:
1. Focus on location
Including your location in your website's Titles, Descriptions, and H1 tags can significantly improve your local SEO. Make sure your website mentions your location and any areas you serve in the first heading of your website.
2. Niche down
Going after specific niches can help you target more valuable traffic. Consider targeting niches in your industry, like "Kettering Kids Hairdressers" rather than just "Kettering Hairdressers." This will allow you to capture more specific search queries and attract more relevant traffic.
3. Use Google Search Console
Google Search Console is a free tool that provides insights into your website's search performance. Use it to identify the search terms you're already ranking for and identify opportunities to improve. Focus on content ranking average position 5-8, as minor improvements to page content could move you to the first page drastically increasing click-through rates.
4. Use internal linking to increase a page's priority
Internal linking can help improve your website's architecture and improve the priority of specific pages. Link to important pages from your website's header and footer, and use descriptive anchor text to help search engines understand the content of the linked page.
5. Update old blogs and add new dates
Reviving old blogs by adding a few paragraphs of up-to-date content and adding the date to the title can help improve your website's freshness and relevance. It's also an excellent opportunity to add internal links to other relevant pages on your website.
6. Create FAQs
Creating FAQs is an excellent way to capture long-tail search queries and provide value to your website visitors. Use live stats to identify frequently asked questions in your industry, and create specific pages or sections on your website to answer them.
You can learn about using ChatGPT to make adding FAQs to your website super simple. Just follow this link to our recent article 'How to use ChatGPT to write website faqs'.
By implementing these quick wins, you can significantly improve your website's search engine rankings and attract more relevant traffic. By focusing on your location, niching down, using Google Search Console, internal linking, updating old blogs, and creating FAQs, you can optimise your website for both search engines and users. These techniques have provided the best results for our clients and can do the same for you.
There are many more strategies you can implement to increse your position on search engines but these are the low hanging fruit we have found have won for many of our clients and we hope will work for you.
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