How to use ChatGPT to write website articles and blogs

By Simon Langham

Published: April 6, 2023

Writing an article the easy way

In today's fast-paced digital world, high-quality content is the backbone of a successful online presence. Website articles and blogs play a crucial role in informing, educating, and engaging your target audience, ultimately helping your business to stand out and grow. As a website design agency with a CMS that includes an AI assistant, we understand the value of well-crafted content that not only conveys your message but also appeals to search engines.

Enter ChatGPT, a powerful AI language model that can be an invaluable tool for content creators. With its vast knowledge base and ability to generate human-like text, ChatGPT has the potential to revolutionise the way you approach writing website articles and blogs. However, it's essential to use this tool effectively to avoid potential pitfalls and create truly unique, engaging, and relevant content.

In this article, we'll guide you through the process of using ChatGPT to write website articles and blogs, emphasising the importance of working one section at a time and refining the generated content to ensure quality and originality. We'll also discuss best practices and potential pitfalls to avoid when using ChatGPT for content creation. By following these guidelines, you'll be well on your way to crafting compelling content that resonates with your target audience—the website or small business owner—while also promoting your own business effectively. Furthermore, we'll share our tried and tested method that has provided us with results that have outperformed content written solely by humans.

Benefits of using ChatGPT for website articles and blogs

Utilising ChatGPT as a tool for writing website articles and blogs offers several advantages that can improve both the efficiency and quality of your content creation process. Here are some key benefits of using ChatGPT for crafting your website articles and blogs:

  1. Time-saving: One of the most significant benefits of using ChatGPT is the time it saves in the content creation process. With ChatGPT, you can complete articles in just 1-2 hours, as opposed to waiting days for a copywriter to return the content before further edits. This increased efficiency allows you to launch articles sooner, helping you stay ahead of competitors who may take longer to react to topical events.

  2. Accessible content creation: ChatGPT empowers individuals who may otherwise struggle with content creation, such as those with dyslexia or other learning difficulties. By allowing you to easily put your thoughts and ideas into words, ChatGPT enables you to produce high-quality content without relying on a ghostwriter or other external support.

  3. Consistent quality: ChatGPT has the potential to generate consistently high-quality content across a variety of topics. By following best practices and refining the generated text, you can produce engaging, informative, and relevant content that appeals to both your target audience and search engines.

  4. Flexibility and versatility: ChatGPT can adapt to various writing styles, tones, and topics, making it a versatile tool for content creation. Whether you're looking to write a highly technical article or an informal blog post, ChatGPT can assist you in crafting content that aligns with your desired tone and style.

  5. Idea generation: Struggling with writer's block? ChatGPT can help you overcome this hurdle by generating content ideas or providing inspiration for different angles or perspectives on a topic. This can be invaluable for keeping your content fresh, unique, and engaging for your readers.

By incorporating ChatGPT into your content creation process, you can enjoy these benefits and more, leading to a more efficient and effective approach to crafting website articles and blogs. The time saved and the accessibility of ChatGPT not only help your business stay ahead of the competition but also enable individuals who might typically struggle with content creation to produce high-quality work with ease.

Step-by-step guide to using ChatGPT for writing website articles and blogs.

To make the most out of ChatGPT when creating website articles and blogs, it's essential to understand how to interact with the AI effectively. Here's a step-by-step guide that incorporates interacting with ChatGPT:

  1. Identifying the topic and purpose of the article or blog post.
    Begin by asking ChatGPT to "act as an expert SEO Copywriter" and pose questions to help you identify the topic and purpose of the article. This initial conversation will provide clarity on your objectives and lay the foundation for the rest of your content creation process. ChatGPT will be good at asking questions to build context, and make sure to add any other points you think will be relevant.

  2. Feed example articles in for more consistent, accurate, and relevant responses.
    Once you have a library of articles, you can feed in examples of other similar pieces that have worked for you to help ChatGPT maintain a consistent tone of voice and targeted outcome. You can also feed in articles from competitors to use as inspiration, but make sure you let ChatGPT know you're doing this for inspiration and not to influence the writing style of your article.

  3. Create a title, description, and target keywords or phrases.
    Provide ChatGPT with a list of desired keywords or phrases you want to target in your article. Then, ask the AI to suggest a suitable title and description for the piece that will not only be engaging but also optimised for search engines.

  4. Develop an outline with headings and subheadings.
    Ask ChatGPT to generate an outline for your article, broken down into logical sections with appropriate headings and subheadings. Provide feedback and make edits, feeding any changes or suggestions back to ChatGPT. A structured outline allows the AI to understand the overall scope of your content and generate focused responses.

  5. Prompt ChatGPT to write the article one section at a time, starting with the introduction.
    Guide ChatGPT through each section of your outline, prompting it to generate content for each heading and subheading. Collaborate with the AI, providing feedback and refining the content as necessary to ensure the desired quality.

    • Review, reword, and edit the generated content.

      After ChatGPT generates content for each section of your article, review and edit it. Reword and refine the content as necessary to ensure it aligns with your intended message, tone, and style. This step is crucial for maintaining quality and consistency throughout your article or blog post.

    • Run the content through an AI checker and reword to be human.
      There are many AI content detectors you can use to test your answers. Simply copy and paste in your article and run a report to check it registers as being written by a human. We recommend using CopyLeaks which also have a browser extension for Chrome which is very convinient.

    • Run the content through a plagiarism checker to ensure it is unique.
      It's crucial to reword and paraphrase the generated content to ensure that it's unique and valuable to your audience. You can use tools like Grammerly to check against plagorism.

  6. Finalise the article with a cohesive flow and tone.
    Once you've reviewed and edited each section, go through the entire article and ask ChatGPT for suggestions to improve the flow and tone. Make any necessary revisions to achieve a cohesive reading experience for your audience.

By following this step-by-step guide, you'll be able to use ChatGPT effectively to craft compelling website articles and blogs. By interacting with the AI purposefully, providing clear prompts, and taking the time to edit and refine the generated output, you can create engaging pieces that resonate with your readers and help you achieve your goals.

Tips for effective collaboration with ChatGPT

To make your experience using ChatGPT even more seamless, keep these tips in mind as you collaborate with the AI to create your website articles and blogs:

  1. Ask ChatGPT to act as an expert in your field or an SEO copywriter.
    Begin your interaction with ChatGPT by asking it to assume the role of an expert in your industry or an SEO copywriter. This sets the stage for the AI to generate content that is more relevant, well-informed, and targeted to your specific niche.

  2. Be specific with your prompts.
    When interacting with ChatGPT, be as specific and clear as possible with your prompts. Provide sufficient context and guidelines to ensure that the AI understands your requirements and can generate the desired content.

  3. Experiment with different prompt styles.
    Don't be afraid to experiment with different prompt styles or rephrase your prompts if you're not getting the desired output. ChatGPT can adapt to your input, so adjusting your approach might help the AI understand your goals better.

  4. Use an iterative process.
    Approach the content creation process iteratively, refining the generated text as needed. Don't expect perfect results from the first attempt; instead, work with the AI to refine the output until it meets your standards.

  5. Make use of external tools.
    Complement ChatGPT's capabilities by using external tools like grammar checkers, readability analysers, and plagiarism checkers to fine-tune your content further and ensure its quality.

  6. Provide feedback and learn from experience.
    As you continue to work with ChatGPT, you'll develop a better understanding of how the AI operates and how to provide effective prompts. Learn from your experiences and apply those insights to future content creation projects.

By incorporating these tips into your content creation process, you'll be able to use ChatGPT more effectively and efficiently. The result will be high-quality, engaging website articles and blogs that captivate your readers and help your business stand out in the competitive digital landscape.


Embracing the potential of AI-driven content creation can be a game-changer for your business. ChatGPT offers a powerful solution for generating high-quality, engaging articles and blogs in a fraction of the time it would take using traditional content creation methods. By working with ChatGPT, you can overcome challenges such as time constraints, limited writing skills, and produce content that resonates with your target audience.

To use ChatGPT effectively, it's essential to adopt a strategic approach that incorporates clear prompts, focused objectives, and thorough editing. By working iteratively and incorporating external tools, you'll be able to create polished, compelling content that serves your business goals and outperforms human-only written content.

As you continue to collaborate with ChatGPT and develop your understanding of how to interact with the AI, you'll be able to harness the full potential of this innovative technology. Ultimately, integrating ChatGPT into your content creation process can help you stay ahead of the competition, drive results, and position your business as a leader in your industry.

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