From Launch to Success: A realistic timeline for your new business website's growth

By Simon Langham

Published: March 29, 2023

Watching the time in front of a website

Congratulations on starting your new business and website, or doing some research before taking the plunge! Building an online presence is essential in today's digital world. Keep in mind that a website is a work in progress. It's best to get at least one page live as soon as you can, and then build and optimise new pages one by one. Don't fret about making everything perfect before launching. Success takes time and hard work, but once you get things rolling, it's incredibly rewarding.

Here's a general rundown of what to expect after launching your website:

  1. Launch your website (Day 1): Don't sweat the small stuff—get at least one page live right away, and then keep adding and tweaking your website as you go along.

  2. Initial Google indexing (2-4 weeks): It takes a few weeks for Google to notice and start ranking your pages. At first, you might find your website buried deep in search results, but that's totally normal!

  3. Audience identification (4-8 weeks): Google might take another month or so to figure out who your target audience is. You could see your website getting attention from all over the world before Google narrows it down to your intended market, like the UK.

  4. Local search visibility (1-3 months): After you've claimed and optimised your Google My Business listing, you should notice your local search visibility getting better within a few months.

  5. Social media impact (3-6 months): Share your content and engage with your audience on social media to drive traffic to your website and boost your online presence. It usually takes a few months to start seeing the benefits.

  6. Keyword ranking improvement (3-6 months): With the right keyword research and targeting, you'll see your website's keyword rankings improve over time. Just bear in mind that this can vary depending on how competitive the keywords are.

  7. Content strategy results (3-9 months): A well-crafted content strategy takes some time to pay off. But as you consistently publish valuable content, you'll start noticing better search rankings, more organic traffic, and increased audience engagement.

  8. Organic traffic growth (6-12 months): As your website gains trust and domain authority, you'll see your organic traffic start to grow. It might take up to a year to see substantial growth, but as the saying goes, good things come to those who wait!

  9. Domain authority and trust building (12 months): It takes about a year of consistent content creation and link building to establish domain authority and trust with search engines. Keep publishing top-notch content and getting backlinks from reputable sources to speed up the process.

It's worth mentioning that you can pay for ads to get more traffic to your website, but be cautious. If you don't know what you're doing, you could end up throwing good money down the drain. Consider seeking professional help if you're unsure about running ad campaigns.

Remember, these timeframes are just rough estimates and can vary based on factors like your industry, competition, and the quality of your website and content. The key is to be patient and consistent in your efforts. Focus on creating top-quality content and optimising your website's technical performance first, and then gradually shift your attention to other aspects, like link building and social media promotion. It might take a while, but your hard work will definitely pay off!

If all this sounds a bit overwhelming, don't worry—SiteBru is here to help! Book a free website consultation with our experts, and we'll guide you through the process. Let's work together to make your website a success!

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